Research & insight
Audience · Culture · Category · Competitors
Brand, creative & communications strategy consulting
Olivia Cham
Hello, I’m Olivia. I’m the founder of Kalara Studios and an independent brand and creative strategist (or freelance Strategy Director), with over a decade of experience at award-winning agencies, in management roles and working with brands of all shapes and sizes.
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01
My background
I’m a brand and creative strategist with earned media roots.
I started my career in PR and communications before moving into creative agencies. My early roles were deliberately hybrid: alongside strategy, I managed clients, ideated and executed campaigns, planned paid media, wrote copy and led production.
That experience shapes how I approach problems today - not just what a brand should stand for, but what people will actually care about, what makes an idea interesting enough to travel, and how the recommendation works in practice.
At the end of 2023, after almost a decade working with some of the industry's best across Southeast Asia and Australia, I decided to start my own venture where I could focus on the work that I love most.
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My superpower
Seeing the big picture and connecting the smaller pieces.
The work I can take on
My unique career trajectory means I can lead a full strategic workstream or plug into any part of the brief where your team needs experienced support - across the entire funnel.
Brand strategy
Positioning · Proposition · Architecture · Narrative
Creative strategy
Creative briefs · Platforms · Development · Evaluation
Comms planning
Campaign architecture · Messaging · Channel roles
Connections planning
Content · Social · Partnerships · Experience
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My experience
Who I’ve worked with
Industry highlights
Luxury & premium brands · Automotive · Technology & digital platforms · Food, beverage & FMCG · QSR · Travel, aviation & hospitality · Financial services · Government & public services · Health & personal care · Beauty · Education · Arts & culture
Agency partners
VIRTUE Asia · Dentsu Creative · WE Communications · :Teeth
Previously full-time at Golin, AKA Asia, The Secret Little Agency and TBWA\Sydney
Selected brand experience
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The editorial arm of Kalara Studios
Sexual health and femtech are areas I care deeply about and have developed specialist experience in, yet they remain underrepresented and underexplored across Southeast Asia.
I started Talking Bodies to deepen my perspective and contribute to more culturally grounded conversations in the space, through cultural observations and category excavations on how people across the region experience bodies, health and intimacy.
Visit Talking Bodies
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My services
What I can do for you
A
For agencies
Interim leadership, project ownership, or embedded support on projects that require:
- Brand, creative & communications strategy
- Research, insights & audience definition
- Connections, social & content planning
- Measurement & effectiveness
- New business, pitches & RFPs
B
For brands & organisations
Interim leadership, embedded support and bespoke consulting solutions that might include:
- Brand positioning & proposition
- Market, category & audience insight
- Go-to-market & communications planning
- Campaign, social & content strategy
- Measurement, workshops & fractional support
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Ways of working
How we can partner
Interim strategy leadership
Making plans to grow and/or finding your perfect full-time candidate? I know this can take time, so I’m happy to step in and step up as an interim Strategy Director, Lead, or whatever you need.
Project ownership & support
Have a new project, initiative, or RFP but don’t have the bandwidth to take it on? I’m here to lend an extra set of hands by owning the project & client relationship end-to-end, or by simply plugging in to support your team.
Focused expertise & deliverables
Need specialised skills for a unique challenge or deliverable? I offer bespoke solutions, with detailed scoping and project definition up-front to ensure my expertise meets your specific needs, maximising the value of our partnership.
Think we’d work well
together? Let’s talk.
Based in Singapore and working with clients worldwide.
Get in touch to discuss a project, check my availability or request my private
portfolio.