Research, insight & audience
- Category and competitor research
- Stakeholder and audience interviews
- Ethnographic research
- Focus group moderation
- Workshop facilitation
- Social listening
- Qualitative and quantitative survey design and synthesis
Services for agencies
Seamlessly plugging into your agency’s unique ways of working - as an interim leader while you hire the right candidate, an end-to-end project and client relationship owner, or embedded support on work that needs another experienced strategist.
Brand strategy
- Brand positioning and propositions
- Brand archetypes
- Purpose and narrative
- Messaging frameworks and message houses
- Naming strategy and development
Creative strategy
- Problem and opportunity framing
- Creative briefs and platforms
- Creative territories
- Idea development and evaluation
- Concept testing
- Campaign strategy
Communications & connections planning
- Communications strategy
- Connections planning
- Channel roles
- Audience journeys
- Paid, owned and earned integration
Social, content & influence
- Social strategy
- Content strategy and architecture
- Creator and influencer strategy
- Partnership planning
- Editorial and channel planning
Measurement & effectiveness
- Measurement frameworks
- KPI definition
- Reporting methodology
- Performance analysis
- Strategic optimisation
New business & pitch support
- RFP and brief analysis
- Rapid research
- Strategic story and deck narrative
- Response development
- Pitch presentation support
Leadership & project ownership
- Interim or fractional Strategy Director support
- End-to-end strategic workstream ownership
- Client relationship leadership
- Team mentoring
- Embedded senior support