Market, category & competitor intelligence
- Market and category analysis
- Competitor audits
- Trend and cultural analysis
- Opportunity identification
- Research synthesis
Services for brands & organisations
Independent strategy support for brand questions that need definition, alignment or a clear way forward - from a focused piece of work to embedded or interim leadership.
Audience & cultural insight
- Audience definition and segmentation
- Customer interviews and focus groups
- Ethnographic research
- Social listening
- Personas and need states
- Customer journey mapping
Brand foundations
- Brand positioning
- Brand propositions and USPs
- Brand archetypes
- Purpose and narrative
- Messaging frameworks
Naming & brand narrative
- Naming strategy and development
- Brand narrative
- Message houses
Creative & campaign strategy
- Creative briefs and territories
- Creative platforms
- Campaign strategy
- Idea development and evaluation
- Concept testing
Communications, connections & go-to-market
- Go-to-market planning
- Communications strategy
- Connections planning
- Channel roles
- Launch roadmaps
Social, content & creator strategy
- Social strategy
- Content strategy
- Creator and influencer strategy
- Partnership planning
- Editorial architecture
Measurement, alignment & fractional leadership
- Measurement frameworks
- KPI definition
- Strategic evaluation
- Interim or fractional strategy support
- Senior stakeholder alignment